HTV Talent Photo Guide
editorial layout, photography, copywriting, cross-functional collaboration
Talent photography is an essential element for advertising Hearst Television’s main product- its newscasts. HTV Design was finding that some stations needed guidance in capturing high quality, consistent imagery, so the Talent Photo Guide was created and delivered to every market in the group.
After two years of filling graphics requests with unpolished and inconsistent talent photography, it became apparent the group needed some help.
One of my first endeavors after HTV Design expanded its support to station creative services teams was to define the standard for talent photography.
Additionally, I authored the accompanying guide book for use by all 35 Hearst Television stations, mailed out with our holiday card that year.
